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FEATURE CATEGORY

Performance & Insights

Connect real spend data to the creative decisions driving it.

Sync ad platform performance, see which creative attributes actually correlate with wins at any spend level, and keep a running log of budget and bid decisions.

What’s included

Ad platform performance sync

Connect ad accounts to pull real spend and performance data.

Attribute win-rate insights

See which creative attributes actually correlate with wins, available at any spend level — no minimum ad spend required.

Attribution integrations

Beta

Google Analytics 4 attribution is live today, with more providers — including Northbeam — on the way.

Budget & bid change requests

Beta

Review and log budget and bid change requests per connected ad account. Requests are evaluated and logged for now; direct execution on ad platforms is coming as we expand account permissions.

Team leaderboard

Gamified team performance tracking.

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