How AuraPure Cosmetics achieved a 42.4% ROAS lift with AI-scored creatives.
+42.4% ROAS
AuraPure is a premium skincare brand running high-frequency ad campaigns. To combat rapid creative fatigue and maintain performance, their growth marketing squad must launch 20+ design variations weekly. Manually testing these variations was expensive, diluting ROAS and wasting ad budget on poor designs.
The Core Bottlenecks
With a scaling budget of $120,000/month, AuraPure was launching creatives based on subjective designer hunches. Over 65% of launched variations failed to achieve baseline CTRs, causing high testing costs and fatigue fatigue.
The Platform Solution
AuraPure adopted Clarifyad's predictive scoring tools. Their designers began batch-testing assets prior to deployment, eliminating low-relevance layouts and focusing on assets with high visual hooks and clear brand compliance.
Measurable Improvements
Secured an immediate 42.4% overall ROAS lift within the first 60 days of platform launch.
Lowered visual ad testing budget waste by 34%, focusing budget only on qualified score cards.
Achieved a 52% average thumbstop rate (3s hook), compared to their historical average of 24%.
Streamlined creative pipelines, cutting draft review periods from 3 days to under 10 minutes.
“Clarifyad took the guesswork out of our design sprint. We knew which assets would win before spending our first dollar.”
Steven Miller
Growth Director, AuraPure Cosmetics
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